When Healthcare Decisions Matter, Guesswork isn’t an Option!
Neoteric Health Plus renders research and expert analysis devised to inform critical and commercial decisions. We, at Neoteric Health Plus, are adeptly experienced in framing predictive insights that drive HCP decision-making with precision
+
Years Experience
K+
Surveys
K+
Panelist
Most Pharma Brands Don’t Fail Due to Lack of Data
They fail because they don’t understand how doctors actually make decisions.
Neoteric Health Plus exists to translate HCP complexity into clear commercial decisions.
__________________________________________________________________________________________________________________________________________________Why Neoteric Health Plus?
We’ve sat on your side of the table
Our leadership has run Insights & Analytics for a leading Indian pharma company, influencing brand strategy, launches, and ₹200+ Cr in incremental revenue. We understand internal decision pressures — not just research briefs.
We focus on decisions, not data
Every study is designed to drive a specific brand or commercial decision — positioning, targeting, messaging, Triggers and barriers, pricing, launch strategy,
Deep HCP understanding across therapy areas
From primary care to complex specialties, we bring therapy - contextual intelligence that ensures the right questions are asked and insights are interpreted correctly.
Speed, control, and compliance
In-house teams, pan-India and multi country coverage, pharmacovigilance compliance, and agile delivery models ensure reliability
Our Typical entry engagements
- HCP Decision & Segmentation Diagnostics
- Message, Claim & Detail Aid Effectiveness
- Lifecycle Strategy & Portfolio Optimisation
Evidence, Experience & Efficiency
We, at Neoteric Health Plus, are adeptly experienced in framing predictive insights that drive HCP decision-making with precision..
Healthcare lives in human stories long before it becomes a set of data inputs. We at Neoteric Health Plus, understand healthcare through a human lens, which lends in meaningful decisions – both commercial and clinical. Our HCP research is built around real conversations with physicians – specialists and generalists.
At Neoteric Healthcare, we assist healthcare and pharmaceutical organizations in identifying complexities and transforming them into clear strategies. As a specialist market research and insights company, we collaborate with organizations throughout the healthcare industry to promote informed choices, more effective decisions, and long-term expansion.
Be it market assessments or patient behaviour evaluation or opportunity metrics, we help our clients in moving forward with clarity and industry best practices.
Our Services
Experts’ Research & Insights for Realtime Decision-making
Healthcare Professional (HCP) Research
Deep understanding of treatment pathways, unmet needs, and prescribing behavior across therapy areas, specialties, and primary care.
Patient & Caregiver Research
End-to-end insights into patient journeys, disease burden, adherence, and lived experience—bridging clinical intent with real-world practice.
Market Understanding Studies
Robust quantification of opportunities through U&A, ATU tracking, epidemiology, patient flow, and competitive landscape assessments.
Concept, Message & Material Testing
Rigorous evaluation of positioning, claims, and visual aids to ensure they are understood—and influence actual prescribing decisions.
Brand & Commercial Strategy Support
Pricing insights, forecasting inputs, lifecycle research, segmentation, and targeting aligned to portfolio and brand priorities.
Digital Health & Innovation Research
Actionable insights on adoption of digital therapeutics, AI-enabled diagnostics, digital engagement tools, and telehealth.
The Reality Behind HCP Decision-Making
What should the brand team do differently this cycle?
Key People Behind
AMITABH MISHRA
PARTNER AND LEAD CONSULTANTAmitabh is a seasoned insights and analytics leader with over 20 years of cross- industry experience spanning pharmaceuticals, FMCG, banking, media,and retail . In his last role he was serving as Head of Insights & Analytics at Dr. Reddy’s Laboratories (India) for 6 years, he has led strategic transformation initiatives across Core Pharma, OTC, medical devices and Nutrition, making the organization a benchmark in the Indian pharma industry . Co- led product management processes generating ₹200 + Cr of incremental revenue through strategic roadmap planning. Drove brand planning and innovation strategy for 50+ brands , directly influencing the revenue pipeline . His expertise lies in HCP understanding, market and consumer insight, strategy development and advanced analytics.
Prior to Dr. Reddy’s, Amitabh held senior insights roles at Hindustan Unilever,Unilever Asia, Ferrero, Axis Bank, and Disney Star, where he consistently drove insight -l ed growth, innovation, and go- to- market strategies . A strong advocate for data - driven decision - making.
Amitabh.Mishra@neotericresearch.in
+91 98200 41654
Amitabh Mishr
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ROHIT REDDY
Co - FounderRohit Reddy, Co- Founder of Neoteric Research, is a driving force behind the company’s mission to deliver fast, reliable, and scalable research solutions across India’s healthcare market research . With deep expertise in healthcare operations, patient and HCP insights, and complex field execution. He has been instrumental in shaping Neoteric’s rigorous delivery framework —one built to meet the demanding needs of pharmaceutical and medical - device clients.
With 20 + years of industry experience, Rohit has built specialised teams,streamlined high- compliance workflows, and established a culture rooted in transparency, accountability, and client- first thinking . His ability to combine strategic oversight with hands- on healthcare project execution has enabled Neoteric to achieve strong nationwide coverage, ensuring high - quality, high -speed data collection across even the most challenging healthcare segments
With a foundation built at industry giants such as Nielsen and Ipsos, Rohit excels at distilling data into actionable, business - ready insights.
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Rohit.Reddy@neotericresearch.in
+91 93410 99007
Rohit Reddy
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Accreditations & Certifications
Neoteric Health Plus describes itself as a healthcare market-research partner delivering insights, with emphasis on: Integrity, empathy, innovation, and collaboration in research.
Our Address
Z1-3089, Akshar Business Park, Sector 25, Vashi, Navi Mumbai, Maharashtra 400703
Email Address
info@neotericresearch.in
sales@neotericresearch.in